1. Generate a Direct Response Web-site, with the maximum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).

2. Make sure your sales copy is positive and inspiring – people buy things because they require to improve their lives.

3. Identify a problem and show people how and why your product or service solves the problem.

4. Use bold headings to break up your sales copy in to short chunks of text.

5. Keep your paragraphs short – no over 2 sentences per paragraph.

6. Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: “turn”, “make”, “triple”, “grab”, “create”, “build”, “convert”, “start”, “change”, “drive”, “organize”, “promote”, “develop”, “learn”, “compel”, “fill”, “attract”, “get”, “earn”, “take”, “discover”, “produce”, “find”, “generate”, “acquire”. “inspire”, “send”, “blast”.

7. Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don’t stop there – turn some of your key phrases in to hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: “increase your sales”, “take advantage of this offer”, “try it risk-free for 30 days”, “get the following 5 bonuses”, “the competitive edge you need”, “this risk-free offer”.

8. Give a time limit – most people are procrastinators.

9. Use purple (#990099, R=153 G=0 B=153) text – the color purple (used sparingly) has been shown to increase sales.

10. At the finish of your sales copy make a call to action: “Act now – don’t let this opportunity pass by”

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