Here are ways that a site can achieve increased link popularity:
Directory Submissions – Submit to the Open Directory and other sites like JoeAnt and Gimpsy. These are all human reviewed directories, therefore search engines will consider that your site must be of pretty good quality to be listed in them. Submission to these sites is free, but there can be quite a wait to get reviewed, since editors are unpaid volunteers. In addition to a link popularity boost, a listing in Open Directory will get your site listed in the other Open Directory powered sites like Google’s web Directory, AOL’s web directory and many others.
Tips For Directory Submissions:
Editor Check – Is there an editor for your desired category? If not, consider applying. For Open Directory, this can give you the power to add your site much more quickly.
Link Title – Don’t try any tricks to get keywords in your title if they are not in your company name. This will get your listing edited if the listing is approved or rejected outright. The title must be your official website or company name.
Description – Again, don’t try to insert extra keywords here, it could backfire and your description will be edited or your listing rejected. The description should be short and concise. Just tell what your website offers and give some product or service examples if appropriate. Again, keep it short!
Be patient! – It may take weeks or months to be reviewed. If you’ve submitted before and are still not listed, try writing a polite note to the editor of the category to see if there was a problem.
Paid Submissions – Paid submissions to quality directories and portals is also a good idea. It is well known that a listing in the Yahoo directory area will give you a good Google PageRank boost. Listing in the Yahoo directory area is $299, so skip this option if your budget is limited.
Pay-Per-Click Search Engine Submissions – Google lists the results of many smaller pay-per-click search engines. This can help link popularity if your site is listed in these results for your important keywords and phrases. There are hundreds of these smaller PPC engines that offer a free advertising credit just for signing up. Take a jaunt on over to PayPerClickSearchEngines.com for a good list of them. Submit listings under all your important keywords and phrases and include keywords in your title.
Affiliate Program – Having an affiliate program can boost your overall sales by letting other sites do the advertising for you, but did you know that this can also help link popularity? For some affiliate program services like Commission Junction or LinkShare, they use a special link to track clicks and sales, so these may not be effective since they do not contain your actual domain name. The kind of affiliate program I am talking about is the type that uses your domain name in the tracking URL you give affiliates to use. Something like: [http://www.yourcompanyname.com/aff?64340] As long as your affiliate program uses this type of link, then your site should see an increase in link popularity. Just make sure you offer a good incentive for affiliates so that they will add your link to their site. Even better, you can approve only related sites or sites with a good Google PageRank or Alexa traffic ranking into your program!
Specialized Submissions – What type of site do you have? What do you sell? Chances are there is a directory that specializes in just sites like yours. Have a casino or gambling site? There are many gambling portals and search engines. Submit to all of them. Have a site that sells antique fishing tackle? Yep, there are directories relating to fishing, but you can also submit to the many antique and collectible directories as well! Sell wedding dresses in New York? Submit to the many wedding and bridal directories and the New York search engines too. Whatever your niche, chances are that there is a specialized directory or search engine for that area. Find them and submit! You’ll benefit from the targeted traffic they send but also increased link popularity.
Create Your Own Directory – Set up your own specialized search engine, directory or portal catering to your target audience. Your site can be a featured or showcase site on the main page and other pages! To attract users, add interactive content such as forums, have chats, offer contests, the possibilities are endless.
Expired Domain Names – Maybe a site in your industry has gone out of business? You may be able to pick up their domain name and with it all their incoming links and traffic. Increase your link popularity by adding your link to the site prominently, then go ahead and re-direct the user to your site after a few seconds. Don’t re-direct quickly or you may not reap any link popularity benefits.
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This is a good post. All that I’ve learned, on seo, was summed up in a nice little package. Its interesting to see so many people talking about expired domains right now.
Good tip about having affiliates sell for you… plus all of their linking goes right to your site… hmmm… great strategy.
An important thing to get affiliates is to have good content. There are some great programs, coming out right now, to help you create your own product and have others (affiliates) sell for you.
I wish you the best.
Reciprocal linking was once the best method to increase link popularity but now it provides very little value unless you aren’t trading links with the same websites and you only receive one-way links, even then they usually are on link
How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go toyour site increasing your traffic.
Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link ofyour site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go toyour site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content foryour site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
If the pages the exchanged links are placed on receive a lot of traffic it is possible that exchanging links will result in visitors. However, most link exchanges are done so that the site’s increase in link popularity.