LINK BUILDING CAMPAIGN Now, there is no doubt that Google would have preferred that all these back links be created spontaneously and gratuitously. But that is not the case. You can sit by and wait for people to visit your site or you can take a pro-active approach either on your own or through a link building service. The reality is that it has become a marketing requirement that you develop an aggressive Link Building campaign else you will be left behind. A campaign should be systematic and prolonged. It is better to generate 1,000 backlinks over 3 months than 3 days. Why? Because a massive influx of backlinks doesn’t look natural for an average website. You will never be penalized for having too many back links. In fact, MORE is always better than LESS, but if Goggle senses the popularity is less than natural, the backlinks carry less weight. QUALITY BACKLINKS It is not just the quantity of the backlinks that counts. It is also the quality of the backlinks that is relevant. Google assigns a “page rank” to every web site. That Page Rank (from a low of 0 to a high…

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